Girlfriend Collective is transforming the world of sports by making clothes that are fashionable, good for the environment, and easy for everyone to buy. Ellie and Quang Dinh started the brand in 2016 because Ellie was unhappy that there weren’t any leggings that were healthy for the environment. They made incredibly well-made clothes out of things like old fishing nets and water bottles. This new way of doing things not only reduces the quantity of trash in landfills, but it also goes against the garment industry’s values of honesty and ethics.
Girlfriend Collective is quite committed; they do more than just employ eco-friendly slogans. They work closely with a company in Vietnam that is SA8000-certified and pays its workers fairly—125% more than the local minimum wage—and makes sure they have safe working conditions, such catered lunches and breaks that are monitored over. They use dyes and materials made from 100% recycled polyester, which is beneficial for the environment. This saves millions of gallons of water and cuts down on greenhouse gas emissions by a lot every year.
Their leggings are made to fit a wide range of body shapes and are noted for being highly comfortable and lasting a long time. They don’t droop or roll when you sit down either. They come in a lot of different sizes and are a rare combination of comfort and performance. This focus on including everyone is a clear rejection of the trends in sportswear that lock people out.
Girlfriend Collective has quickly developed a community of people who care about eco-friendly products by using creative marketing, such giving out free leggings as part of a revolutionary campaign. The brand’s values are also clear in its circular fashion campaign, which asks customers to return items they don’t want so they may be recycled, and in its promise to give 1% of sales to a charity chosen by the customers.
Girlfriend Collective is more than simply a brand; it’s a movement that will assist style, the environment, and social responsibility all function together in the future. It believes in manufacturing things that are good for the environment and the community, and being a part of the community.
### The most important parts of effect are:
– Uses plastic bottles and fishing nets that people throw away to make products out of 100% recycled polyester.
– Only makes things in factories that have the SA8000 accreditation and care about the health and safety of their workers.
– Uses dyes that are better for the environment so they don’t hurt it as much.
– Provides a service that lets people recycle clothes and get discounts in exchange.
– Supports diversity by having a lot of different sizes that fit diverse body types.
– 1% of sales goes to charities that the community chooses.
– Gives away free stuff to get people engaged, which makes them loyal.
In the past few years, Girlfriend Collective has released a lot of great stories and new ways to be eco-friendly. This shows that clothes that are good for the environment may also look and feel wonderful. This is a great example of what fashion might look like in the future.
